World Fashion Festival (WFF) honors the outstanding contribution and lifetime achievements of fashion icons across five continents that are dedicated to the advancement of the arts and sciences of fashion, to further creative leadership, artistic, technical and social achievement within the fashion industry.
As an internationally acclaimed event and network for trade and fashion professionals, the concept provides a forum for Middle East exposure and recognition, with a major role in contributing to the harmonious growth and development of the fashion industry, working towards the greater good of supporting relationships to keep the fashion industry sustainable and unprejudiced.